MarketingAmeriSpec retained CFI Group Worldwide to conduct a comprehensive analysis of the AmeriSpec customer experience. All phases of our service delivery system were evaluated. This was accomplished by reviewing compiled data derived from recent AmeriSpec customers' actual service experiences. One of the key findings revealed how customers actually learn about AmeriSpec. Since an inspection is closely aligned with a real estate transaction, the study found that brand awareness was reliant upon the real estate agent's influence. 98% of all customers learned about AmeriSpec from their real estate agent. Additionally, only 15% of customers reported that the agent gave them only the inspector's name. The majority of customers were provided with both the AmeriSpec name and the name of the inspector. The study also concluded that real estate agents are an invaluable resource for building awareness and setting the stage for what to expect in a home inspection. AmeriSpec continually strives to understand how to market to both the real estate professional and the end customer. Knowledge gained from studies such as these are incorporated into our National and Local marketing plans in order to maximize the effectiveness of the money and time spent on reaching customers.
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