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A CFI Group Worldwide study recently concluded that Realty companies are an inevitable and invaluable resource for building awareness and setting the stage for what to expect in a home inspection.  |
Marketing: National Marketing SupportAmeriSpec utilizes a National Marketing Strategy to reach the real estate community and develop the inspection business. Consistent messages in the form of professionally designed, new materials are developed annually. Some components of the strategy may include postcards, full-color advertising slicks, e-newsletters. Franchisees can utilize these resources with the targeted real estate agents and companies they wish to market to throughout the year. All the individual components of the plan are provided to AmeriSpec franchisees in the annual marketing catalog. The National Marketing Gameplan and marketing playbook keep the franchisee updated on the scope and timing of all national advertising so that local efforts can be coordinated accordingly. National Real Estate RelationshipsAmeriSpec has national advertising relationships with several major realty companies like Coldwell Banker, ERA and CENTURY 21. These relationships give us unique opportunities to market to agents and brokers inside these organizations. This includes attendance at their international conventions, national and regional meetings. |
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